About Us

Protecting animals, both farmed and wild, is my life's goal. I believe in it enough that I wanted to represent it in every way I could, even in what I wear whilst walking down the street.

So I went looking for a t-shirt that could do that. I found plenty I liked, but none that had it all: a design that felt inspiring rather than divisive, a fit that actually sat right - slightly boxy, not tight on the shoulders or the gut - and fabric that felt genuinely good to wear, not cheap. On top of that, I wanted it made properly: no fast fashion, no microplastics, pure cotton, and water-based inks.

That's why VedgeOut isn't the cheapest option on the shelf. We don't compromise on any of that, and we don't intend to. We'd rather you buy one tee that lasts for years than three that don't, so you get more value over time, rather than just a lower price tag today.

We're not set up as a non-profit, and that's deliberate. Paying the people who make VedgeOut work properly and fairly comes first. But we didn't want to wait until we're fully self-sufficient to start having an impact, so with every order we fund a campaign for animals. That means every order funds one of our advertising campaigns for organisations on the front line working for animals, getting petitions signed, people on side and animals heard.

We're making small billboards for animals, one t-shirt, one campaign, one stand at a time.

So if you're reading this, thank you for taking a stand for the animals. Your values already look good on you.

Rory

Founder of VedgeOut.

(Photo taken at the Retreat Animal Rescue, Kent - go support them!)